"Be More" The Campaign for KPTS Channel 8
Three years ago KPTS switched its analog broadcast signal to the federally-mandated digital signal and lost approximately 34,000 households—49,000 adults and 30,000 children. Ironically, these are the very viewers who need and depend on us most. They are the viewers who live on fixed incomes or at, or below, the poverty line. They are the homebound elderly who use KPTS as their window to the world. They are the children, especially ages 1-6, which, with the benefits of our programming, enter school ready to learn. We know this from years of national research; children who watch KPTS regularly read better than their peers, perform better academically throughout their school years, and perform better on tests. They are more likely to finish school and become contributing members of society.
We are currently at $573,000 toward our goal of raising $650,000 for the tower project. Our FCC mandated deadline to have the new translator fully operational is September of 2013. Therefore we feel we should begin construction in the next month or so in order to meet that deadline. If we do not have the translator on the air by the 2013 deadline, we lose the translator license.