CSSupport.jpg
UNDERWRITING

KPTS makes a difference to both its viewers and the communities it serves. Your company can also make a difference by supporting your community through programming on Channel 8. KPTS is able to offer a wide variety of programming thanks, in part, to the generous financial support of the these companies and foundations. Consider joining these corporate sponsors by underwriting one of your favorite programs. It is an investment in your company and your community.

Please read the Benefits of Becoming a Corporate Sponsor.  If you are interested, please contact Steve Downey, Account Executive, by email Image - envbutton.gif or call him at 316-838-3090 ext. 222 for information on the many benefits of corporate underwriting.

Benefits of Becoming a Corporate Sponsor

Less clutter: There is only 5:01 non-programming minutes per hour on PBS. Your brand stands out among your best potential customers and has greater impact. Compare this to:

  • TV Networks - 15:12 minutes
  • Cable Networks - 14:14 minutes
Becoming a Corporate Sponsor
  • Builds brand trust and loyalty
  • Increases visibility with highly desirable audience
  • Enhances your credibility
  • Helps with recruiting new staff
  • Distinguishes you from your competitors
  • Influences purchase intent
Types of Underwriting Sponsorship
  • Exclusive - you alone, around 15 seconds both before and after the program
  • Shared - up to two other businesses besides yours, each business receives 10 seconds both before and after the program
  • General Support Announcements - 10 seconds during a block of time
What Sets Us Apart
  • Flexibility in airing programs
  • Our Public Affairs programming keeps viewers in touch with local and state issues
  • Kansas Week has aired for fifteen years
PBS Viewers
  • Are Affluent, Are Active Investors, Are Educated, Are Influential and Are Leaders
  • 73% can recall corporate sponsors
  • 60% are inclined to purchase products from a sponsor
  • 10% more likely than the average US citizen to hold post graduate degrees
  • 17% more likely than the average US citizen to own a home valued at $500,000+
  • 30% more likely than the average US citizen to own a vacation home
  • 45% more likely than the average US citizen to own $150,000 in stocks
  • 53% more likely than the average US citizen to have been a published writer
  • 55% more likely than the average US citizen to have taken an active part in a local civic issue.
Viewing Among Cable Households
  • 82% of cable households that watch PBS DO NOT tune into A&E
  • 80% of cable households that watch PBS DO NOT tune into CNN
  • 85% of cable households that watch PBS DO NOT tune into The Discovery Channel
  • 74% of cable households that watch PBS DO NOT tune into The History Channel
National Parks1_2014.jpg