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UNDERWRITING AND SPONSORS

Our corporate sponsors help ensure quality programs and local productions on PBS KANSAS. Please show your appreciation by supporting our sponsors and be sure to tell them "Thank You" for making your favorite programs possible.

  • Exclusive Support: Up to 4 total businesses sponsoring a particular program, each business receives a :15 second message both before and after the program.
  • General Support: a : 15 second message that airs between programming but not tied to a particular program.


UNDERWRITING

PBS KANSAS makes a difference to both its viewers and the communities it serves. Your company can also make a difference by supporting your community through programming on Channel 8. PBS KANSAS is able to offer a wide variety of programming thanks, in part, to the generous financial support of the these companies and foundations. Consider joining these corporate sponsors by underwriting one of your favorite programs. It is an investment in your company and your community.

Please read the Benefits of Becoming a Corporate Sponsor. If you are interested, please contact Terri Brooks, Director of Development, at tbrooks@kpts.org or 316-838-3090 ext. 221 for information on the many benefits of corporate underwriting.

 

Benefits of Becoming a Corporate Sponsor

Less clutter: There is only 5:01 non-programming minutes per hour on PBS. Your brand stands out among your best potential customers and has greater impact. Compare this to:

  • TV Networks - 15:12 minutes
  • Cable Networks - 14:14 minutes


Becoming a Corporate Sponsor

  • Builds brand trust and loyalty
  • Increases visibility with highly desirable audience
  • Enhances your credibility
  • Helps with recruiting new staff
  • Distinguishes you from your competitors
  • Influences purchase intent


Types of Underwriting Sponsorship

  • Program Exclusive - up to 4 total businesses sponsoring a particular program, each business receives a :15 second message both before and after the program.
  • General Support Announcements - a :15 second message that airs between programming but not tied to a particular program.


What Sets Us Apart

  • Flexibility in airing programs
  • Our signal is free over the air, households don't need to subscribe to receive PBS KANSAS Channel 8
  • Locally owned and operated/viewer support (Community licensed)

 

PBS Viewers

  • Are Affluent, Are Active Investors, Are Educated, Are Influential and Are Leaders
  • 73% can recall corporate sponsors
  • 60% are inclined to purchase products from a sponsor
  • 10% more likely than the average US citizen to hold post graduate degrees
  • 17% more likely than the average US citizen to own a home valued at $500,000+
  • 30% more likely than the average US citizen to own a vacation home
  • 45% more likely than the average US citizen to own $150,000 in stocks
  • 53% more likely than the average US citizen to have been a published writer
  • 55% more likely than the average US citizen to have taken an active part in a local civic issue.


Viewing Among Cable Households

  • 82% of cable households that watch PBS DO NOT tune into A&E
  • 80% of cable households that watch PBS DO NOT tune into CNN
  • 85% of cable households that watch PBS DO NOT tune into The Discovery Channel
  • 74% of cable households that watch PBS DO NOT tune into The History Channel

EXCLUSIVE SUPPORT

American Experience

Carol A. Roberts
Sarachek Trust

American Masters 

The Spice Merchant

American Woodshop

Mr. Handyman

As Time Goes By

Edward and Karen Rabenseifner

Ask This Old House

Mr. Handyman

The Best of The Family Dinner Table

The Breadbasket

Best of Sewing with Nancy

Midwest Sewing Center

Cooking Programs on Create 8.3

The Spice Merchant

Doc Martin 

Edward and Karen Rabenseifner
Sarachek Trust 
The Spice Merchant

Father Brown

Edward and Karen Rabenseifner

Fons & Porter's Love of Quilting

Bill's Sewing Center

Frontline

Kansas Spine & Specialty Hospital
Sarachek Trust

The Great American Recipe (Season 2)

The Breadbasket

The Spice Merchant

Historic Buildings of Kansas, Part II

Fidelity Bank 
Conco Construction

Iconic America: Our Symbols and Stories with David Rubenstein

The Breadbasket

Lidia Celebrates America: Flavors That Define Us

The Breadbasket

Martha Bakes

The Spice Merchant

Masterpiece

Sarachek Trust
Paul Ross Charitable Foundation 
Kansas Spine & Specialty Hospital 
The Spice Merchant

Memorial Day Scroll 2023

The Breadbasket

NOVA

Carol A. Roberts
Sarachek Trust 
Greater Salina Community Foundation

The Spice Merchant

One On One with Victor A. Hogstrom

TZ Productions 

Ad Astra Financial Group

Blue Cross Blue Shield of Kansas

PBS NewsHour (Fridays)

The Edith Stunkel Foundation 
Kansas Spine & Specialty Hospital 
The Spice Merchant

PBS NewsHour Weekend

 

Kanza Bank 
The Spice Merchant

Rick Steves' Art of Europe

Anywhere But Here Travel & Tours

Science Education Programming on Channel 8.1

Greater Salina Community Foundation

Secrets of the Dead

Sarachek Trust

Sedgwick County Commission Meeting (CC)

Sedgwick County Kansas

This Old House

Mr. Handyman

Victory Garden

The Spice Merchant

What's Up Wichita?

City of Wichita

GENERAL SUPPORT